Katherine Bernard (KB) Olsen

Writer and creative director specializing in high concept content and storytelling.

KB Olsen develops and facilitates innovative brand and campaign narratives in the fashion, beauty, lifestyle and tech space. She started in the Features Department at Vogue Magazine before transitioning to scriptwriting and creative direction for advertising, social media and film projects. She wrote the Critical Shopper column in The New York Times from 2016-2021. Her advertising work is Clio Gold Award winning, Webby Award nominated, and has been recognized for its humor and emotional resonance. KB values human centered creative practices and deep respect for audience attention.

KB writes feature and short film scripts, consults with artists on personal and exhibition narratives, and is devoted to writing poetry and texts for various experiential projects.

Clients include Tom Ford Beauty, MAC, Kate Spade, Amazon, Snap, Squarespace, Pantene, Victoria’s Secret, Gap Inc., Look Inc., Mazarine New York, Framework, Conde Nast, Day One Agency, Good Thing Going Productions and more.