Kate Spade: In Full Bloom

Scripts and storytelling for Kate Spade’s In Full Bloom fragrance campaign. The project was directed by Inez and Vinoodh and captured Laura Dern, Sasheer Zamata and Tavi Gevinson's meditations on self-love, creative expression and being "in full bloom".

In Full Bloom was Laura Dern’s first beauty campaign, at age 51, a psychographics informed partnership that made headlines about age representation in the beauty industry. I led long form interviews and sculpted the cast’s deeply personal sentiments both on the page and live on set.